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    Privacy Policy


    At www.mercoth.com ("we", "our", "us"), we are committed to protecting your privacy while delivering carefully curated smart products that genuinely serve your and your family's health and comfort. This Privacy Policy comprehensively outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website, make purchases, or engage with our intelligent product services.

    By accessing or using our website, you consent to the data practices described in this policy. If you do not agree with any aspect of this policy, please discontinue use of our services immediately. We believe that true technological advancement should prioritize user privacy and data security, especially when dealing with products that impact your family's wellbeing and daily comfort.


    Information Collection

    We collect various categories of personal data to provide seamless service and ensure our smart products integrate perfectly into your lifestyle while maintaining the highest standards of data protection. Our collection methods are designed to be transparent and minimally invasive, focusing only on information necessary to deliver our health-focused technological solutions.

    Identification Data: Full name, email address, contact number, and shipping/billing addresses required for order processing, delivery verification, and product registration. For certain smart health devices, we may collect additional profile information to personalize device settings and ensure optimal performance for your specific health monitoring needs.

    Financial Information: Encrypted payment details including credit card numbers or digital wallet information processed through PCI-compliant gateways. We employ advanced tokenization systems that ensure your financial data remains secure throughout the transaction process, with no sensitive information stored on our servers.

    Transactional History: Comprehensive records of purchases, returns (processed within 21 business days), exchanges, and customer preferences for personalized service. This includes data about how you interact with our smart products, usage patterns, and performance metrics that help us improve product functionality and user experience.

    Technical Data: Device identifiers, IP addresses, browser specifications, and cookie data collected through automated tracking technologies. For connected smart products, we may collect operational data, connectivity information, and performance metrics to ensure your devices function optimally and receive necessary firmware updates.

    Communication Records: Correspondence history including customer service inquiries, technical support requests, and marketing engagement metrics. This includes any health-related queries or concerns you share about our products, which we handle with extra sensitivity and confidentiality.


    Purpose of Data Processing

    Your information enables us to deliver exceptional service through multiple carefully designed processes that prioritize your family's wellbeing while maintaining the highest standards of data protection. Each data processing activity serves a specific purpose aligned with our mission to make technology serve your health and comfort.

    Order Execution: Processing payments, arranging international shipments (standard delivery timeframe: 7-21 business days; during peak seasons 5-7 business days for processing before shipment), and managing extended return windows (21-day return policy from delivery date). We ensure that all logistical operations respect your privacy while delivering our health-focused smart products to your doorstep.

    Customer Relationship Management: Providing tailored recommendations for smart health devices, technical consultations for product setup and optimization, and handling after-sales support requests. Our approach focuses on understanding your family's specific health and comfort needs to recommend the most suitable technological solutions.

    Service Enhancement: Analyzing browsing patterns and product usage data to optimize website functionality and product assortment. We study how our smart products perform in real home environments to develop improvements that genuinely enhance your family's health monitoring and comfort management capabilities.

    Security Protocols: Implementing advanced fraud detection systems and cybersecurity measures to protect sensitive data, particularly important for smart devices that monitor health metrics and home environment data. We employ multiple layers of security to ensure that your family's private information remains confidential.

    Legal Compliance: Meeting tax obligations, customs documentation requirements, and regulatory reporting standards, especially for health-related smart devices that may be subject to additional medical device regulations in various jurisdictions where we operate.


    Data Sharing Practices

    We maintain strict confidentiality standards while collaborating with carefully selected partners who share our commitment to data protection and user privacy. Our sharing practices are designed to be transparent and limited to what is absolutely necessary for delivering our health-focused smart products and services.

    Logistics Partners: Selected courier services receiving limited shipment information for delivery coordination. These partners are contractually obligated to protect your data and use it solely for delivery purposes, ensuring your smart health products reach you securely and on time.

    Payment Processors: Certified financial institutions handling transaction authorization without storing full payment details. We work exclusively with payment providers that meet the highest security standards, particularly important given the sensitive nature of health-related purchases.

    Analytics Providers: Trusted third parties assisting with website performance measurement using anonymized data sets. For smart product performance data, we use specialized analytics partners who help us understand product usage patterns while maintaining user anonymity.

    Legal Authorities: Disclosure only occurs when mandated by court orders or governmental regulations. We carefully review all legal requests to ensure they are valid and limit disclosures to the minimum required by law, particularly protecting health-related data.

    We never sell customer databases or permit unauthorized commercial use of personal information. Your trust is paramount, especially when you share information about your family's health and lifestyle preferences with our smart products.


    Cookie Implementation

    Our sophisticated cookie framework includes multiple types of cookies designed to enhance your experience with our smart health products while respecting your privacy preferences. We believe in transparent cookie practices that put you in control of your browsing experience.

    Essential Cookies: Session management and shopping cart retention for uninterrupted browsing. These are crucial for maintaining your login session and ensuring that your product selections and configuration preferences are saved throughout your shopping journey for our complex smart devices.

    Preference Cookies: Storage of language selections, regional settings, and device preferences for personalized displays. These cookies remember how you prefer to interact with our smart product interfaces and help customize the display of health metrics and comfort settings.

    Analytical Cookies: Collection of aggregated usage statistics to improve site architecture and product recommendation algorithms. These help us understand how customers research and select smart health products, enabling us to create better educational resources and buying guides.

    Marketing Cookies: Non-intrusive tracking for relevant promotional content display about new health-focused smart products and technological advancements that might benefit your family's wellbeing. We ensure these cookies respect your privacy while helping us share meaningful product innovations.

    Comprehensive cookie controls are available through our preference center, accessible via website footer. We provide detailed explanations of each cookie type and its purpose, empowering you to make informed choices about your privacy preferences.


    Security Measures

    We employ enterprise-grade protections including multiple layers of security specifically designed to protect the sensitive data collected by our health and comfort-focused smart products. Our security philosophy recognizes that protecting your family's health information requires the highest standards of data protection.

    Transport Layer Security (TLS) 1.3 encryption for all data transmissions, including the health metrics and environmental data collected by our smart products. This ensures that sensitive information about your family's wellbeing remains confidential during transmission to our servers.

    Tokenization of payment credentials with industry-leading processors, combined with advanced encryption for health-related data stored in our systems. We implement separate security protocols for financial data and health information to provide layered protection.

    Regular penetration testing and vulnerability assessments conducted by cybersecurity specialists with experience in IoT and health technology security. Our testing includes simulated attacks on both our website infrastructure and the data transmission protocols used by our smart products.

    Multi-factor authentication protocols for administrative system access and optional enhanced security features for customer accounts containing health monitoring data. We encourage customers to use these additional security measures for accounts linked to health-tracking devices.

    While we implement rigorous safeguards, absolute security cannot be guaranteed for electronic communications. We continuously monitor for emerging threats and update our security measures to address new vulnerabilities, particularly those affecting connected health devices and smart home technologies.


    Your Data Rights

    Subject to jurisdictional regulations, you may exercise comprehensive data rights that give you control over how your personal information, particularly health-related data from our smart products, is collected and used. We are committed to making these rights accessible and easy to exercise.

    Access Rights: Request copies of personal data in machine-readable format, including health metrics and usage patterns collected by our smart products. We provide detailed breakdowns of what information we hold and how it's being used to serve your family's health and comfort needs.

    Rectification Privileges: Update inaccurate or incomplete information through account settings, particularly important for health profile data that might affect how our smart products function and provide recommendations for your wellbeing.

    Erasure Requests: Demand deletion of non-essential data where legally permissible, including historical health metrics and product usage patterns. We maintain clear retention policies and promptly honor valid deletion requests.

    Processing Restrictions: Limit certain uses of personal information, particularly for health data collected by smart devices. You can choose which types of data analysis you're comfortable with while still maintaining core product functionality.

    For assistance with these rights, contact our Data Protection Officer at [email protected]. We strive to respond to all privacy-related inquiries within 3-5 business days, with extended response times of 5-7 business days during peak seasons.


    External Links

    Our website may contain references to third-party platforms for complementary services, such as health tracking applications, smart home integration tools, or technical support resources. These external sites operate under independent privacy policies beyond our jurisdiction, and we encourage you to review their policies before sharing any personal or health-related information.


    Policy Updates

    This Privacy Policy undergoes periodic review to reflect operational changes and evolving data protection standards in the smart health technology sector. Significant modifications will be announced through prominent website notices for 30 days prior to implementation, with additional email notifications for changes affecting how we handle health-related data. The "Last Updated" date indicates the most recent revision, and continued use of our services constitutes acceptance of the updated terms.